Free Customer Acquisition Cost Calculator
CAC from total sales & marketing spend and new customers won.
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CAC
$200.00
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Short answer
CAC from total sales & marketing spend and new customers won.
What is the Customer Acquisition Cost Calculator?
CAC from total sales & marketing spend and new customers won.
How does the Customer Acquisition Cost Calculator work?
Enter the inputs above and read the result.
Formula
Variables
LTV:CACHealthy benchmark is roughly 3:1 or higher
Explanation
CAC should be well below customer lifetime value for a sustainable growth model.
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Tips
Related concepts
The Customer Acquisition Cost Calculator sits inside the Finance Calculators hub, in the business & accounting cluster. Unit economics, margins and company metrics. Understanding the terms below makes the output easier to interpret and easier to compare against neighbouring measures.
Practical use cases and industry applications
Understanding Customer Acquisition Cost
CAC from total sales & marketing spend and new customers won. Within finance calculators, customer acquisition cost belongs to the business & accounting cluster, where it shares terminology and assumptions with closely related tools.
Learning how customer acquisition cost is calculated
CAC should be well below customer lifetime value for a sustainable growth model. Working through the variables one at a time — LTV:CAC — makes the result reproducible by hand and easier to sanity-check.
Using customer acquisition cost to make a decision
Because outputs depend on the assumptions you enter, run more than one scenario before committing to a figure.
How customer acquisition cost compares with related measures
contribution margin, fixed cost, variable cost, runway all describe adjacent aspects of business & accounting. Comparing this calculator's output against those measures — using the related tools listed on this page — prevents a single metric from being read in isolation.
Frequently asked questions
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