Free Customer Lifetime Value Calculator
CLV from average order value, purchase frequency and margin.
- Free Forever
- No Registration Required
- Instant Results
- Downloadable Reports
- Mobile Friendly
Inputs
Result
Customer lifetime value (profit)
$384.00
Your result is ready.
Download your free detailed report — inputs, result, formula and explanation included.
Estimates only. Verify with a professional for consequential decisions.
- Always Free
- No Hidden Costs
- No Account Required
- Unlimited Calculations
- Instant Reports
Short answer
CLV from average order value, purchase frequency and margin.
What is the Customer Lifetime Value Calculator?
CLV from average order value, purchase frequency and margin.
How does the Customer Lifetime Value Calculator work?
Enter the inputs above and read the result.
Formula
Variables
AOVAverage order value
Explanation
CLV estimates the total profit a business can expect from one customer relationship.
Examples
Applications
Advantages
Limitations
Common mistakes
Tips
Related concepts
The Customer Lifetime Value Calculator sits inside the Finance Calculators hub, in the business & accounting cluster. Unit economics, margins and company metrics. Understanding the terms below makes the output easier to interpret and easier to compare against neighbouring measures.
Practical use cases and industry applications
Understanding Customer Lifetime Value
CLV from average order value, purchase frequency and margin. Within finance calculators, customer lifetime value belongs to the business & accounting cluster, where it shares terminology and assumptions with closely related tools.
Learning how customer lifetime value is calculated
CLV estimates the total profit a business can expect from one customer relationship. Working through the variables one at a time — AOV — makes the result reproducible by hand and easier to sanity-check.
Using customer lifetime value to make a decision
Because outputs depend on the assumptions you enter, run more than one scenario before committing to a figure.
How customer lifetime value compares with related measures
contribution margin, fixed cost, variable cost, runway all describe adjacent aspects of business & accounting. Comparing this calculator's output against those measures — using the related tools listed on this page — prevents a single metric from being read in isolation.
Frequently asked questions
Related calculators
These tools share entities, formulas or user intent with the customer lifetime value calculator.
Financial
Free Customer Acquisition Cost Calculator
CAC from total sales & marketing spend and new customers won.
Financial
Free VAT Calculator
Add or reverse Value Added Tax from net or gross price.
Financial
Free Break-Even Calculator
Units and revenue needed to cover costs.
Financial
Free Burn Rate & Runway Calculator
Monthly cash burn and months of runway remaining.
Financial
Free Business Valuation Calculator
Estimate business value using an earnings multiple (SDE/EBITDA).
Financial
Free Cash Flow Calculator
Net cash flow from operating, investing and financing activities.
Financial
Free Churn Revenue Calculator
Revenue lost to customer churn and net revenue retention.
Financial
Free Cost Per Acquisition Calculator
Cost per lead and per converted customer across a funnel.
Financial
Free Depreciation Calculator
Straight-line depreciation of an asset over its useful life.